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The Gouda Life Cheese & Market

About Us

The Gouda Life Cheese & Market – Gourmet Grocery, Cheese Shop & Gift Boutique in Waupaca, WI

The Gouda Life Cheese & Market is a premier gourmet grocery store, artisan cheese shop, and thoughtfully curated gift boutique located in Waupaca, Wisconsin. We proudly serve the surrounding communities with a handpicked selection of specialty foods and locally inspired treasures.
Our shelves are stocked with an exceptional variety of artisan cheeses, fine wines, craft liquors, and an expanded cocktail inventory. We also carry locally roasted coffee, personalized charcuterie boxes, and custom gift baskets—perfect for any occasion. With a strong focus on Wisconsin-made products, we celebrate the rich flavors and craftsmanship of our region.

Beyond gourmet groceries, our market is a haven for those seeking thoughtful gifts and charming home accents. Discover beautifully crafted candles, cozy decor pieces, and unique finds that bring warmth and character to any space. Whether you're building a charcuterie board, shopping for gourmet snacks, or selecting a heartfelt gift, our inviting shop offers a sensory experience that delights.

As one of Waupaca’s top destinations for luxury food and gift experiences, The Gouda Life Cheese & Market is your go-to spot for quality, flavor, and charm. Visit us today and see why we’re a favorite among locals and visitors alike.

Areas Served

What We Offer

Our Specialties include:

Made-In Wisconsin Foods
Sample Saturdays

Our Services include:

Cheese Samples
Grazing Tables
In-Store Shopping
Wine Samples
Specialty Grocery Store
Gift Shop
Custom Orders
Cheese Shop
Custom Gift Baskets
Personal Charcuterie Boxes

Our Brands include:

Ruby Coffee Roasters
Righteous Felon

Our Products include:

Liquor
Wine
Cheese
Wax Melts
Mocktails
Cocktail Mixers
Alcoholic Beverages
Goat Milk Soap
Maple Syrup
Coffee Bags
Charcuterie Boards
Homemade Gifts
Gourmet Snacks
Candies
Chocolates
Gifts
Candles
Cheese Curds
Beef Jerky
Soups
Soaps
Home Decor

Testimonials

On 11/8/2025 Suzannah Diamond had this to say:
Such a cute store!!

On 11/8/2025 Anonymous had this to say:
Love this place! Testimonial submitted anonymously directly to this site.

On 10/13/2025 John F. had this to say:
Cute shop with cheese... need I say more? Stopped in and got a great bowl of mushroom soup and tried some cheese. The person working (assumed owner?) was really friendly.

On 7/19/2025 Sophia VanDyke had this to say:
Great place found a lot of jams and cheeses I did not see elsewhere and they are pet friendly. Definitely worth the stop.

On 5/2/2025 Nicole Filiatrault had this to say:
A Hidden Gem in Downtown Waupaca! Gouda Life is one of those rare finds that instantly becomes a favorite. From the moment you walk in, you're greeted with warm, friendly service that makes every visit a pleasure. Their cheese selection is absolutely top-notch. Pair that with their premium meats and unique liquors, and you've got everything you need for an unforgettable spread. Their charcuterie boards are truly next level. Beautifully arranged and thoughtfully curated, they’ve become my go-to gift. Always a hit and the highlight of any gathering. Whether you’re shopping for a special occasion or just want to treat yourself, Gouda Life offers an incredible variety of products, along with great gift options. If you’re in or near Waupaca, this place is a must-visit!

Contact Us

The Gouda Life Cheese & Market
112 N Main St Waupaca, WI 54981
Phone: (715) 942-2312
Email: thegoudalife@icloud.com

Where To Find Us

Payment Types Accepted

American Express, Android Pay, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: Closed
Tuesday: 10:00 AM - 4:00 PM
Wednesday: 10:00 AM - 4:00 PM
Thursday: 10:00 AM - 4:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM
Sunday: Closed

FAQ

Are your products locally sourced?

Many items, such as maple syrup and goat milk soap, are locally sourced to support regional producers and ensure quality.

Can I sample products in-store?

Yes! Guests are invited to sample handpicked cheeses and enjoy a glass of wine in the cozy shop atmosphere.

Do you offer gift baskets?

Absolutely. The Gouda Life specializes in custom gift baskets that are perfect for holidays, birthdays, corporate gifts, or any special occasion.

Is this a good place to build a charcuterie board?

Yes! The shop is a favorite destination for those looking to build beautiful and delicious charcuterie boards with premium cheeses and gourmet accompaniments.

Do you host events or tastings?

While not explicitly stated on the website, the inviting atmosphere and wine offerings suggest that tastings or small events may be available. It’s best to call or visit for current offerings.